How to affect the visibility of a website on facebook

Facebook is a social network. The first thing people do there, is exchange with their friends and network about any subject.

With facebook, one can create pages. Those pages are shared with one’s network members who decide to « like » them or not. From there, the pages are displayed to the « first circle » network. Advertising a page enables the enlargement of the population in contact with it.

When someone « likes » a page, it increases in popularity. A website can obtain « likes » and be visible in facebook too.

Facebook develops its own search engine. The idea is to share search results with a network of trusty people.

We were used to hashtags in twitter. Now facebook hashtags, enhance the visibility of posts. Best practice to use hashtags, I found here.